Privacy policy

Introduction

With the following data protection declaration, we would like to inform you about which types of your personal data (hereinafter also referred to as „data“) we process for what purposes and to what extent. The data protection declaration applies to all processing of personal data carried out by us, both in the context of the provision of our services and in particular on our websites and within external online presences, such as.B our social media profiles (hereinafter collectively referred to as „online offer“).

The terms used are not gender-specific.

Last updated: 15 November 2020

Outline

Person in charge

Datta Yoga Center Germany e.V.
Address:
Kreuzbergstr. 72A
40489 Düsseldorf
Register entry:
Entry in the register of associations: Düsseldorf
Register of associations No.: VR 7522

VAT ID:
DE 121637817

Authorised representatives: Benedict Krämer

E-mail address: mail@dattayogacenter.org

Phone: +49-(0)211 40 28 13

Imprint: https://dattayogacenter.org/bala-datta-mala-home/bala-datta-mala-about-us/

Overview of processing

The following overview summarizes the types of data processed and the purposes of their processing and refers to the data subjects.

Types of data processed

  • Event data (Facebook) („Event Data“ is data that can be transmitted by us to Facebook via Facebook pixel (via apps or other means), e.B. and relates to persons or their actions; The data includes, for example.B information about visits to websites, interactions with content, functions, installation of apps, purchases of products, etc.; the event data is processed for the purpose of creating target groups for content and advertising information (Custom Audiences); Event data does not include the actual content (such as.B. written comments), no login information and no contact information (i.e. no names, e-mail addresses and telephone numbers). Event data will be deleted by Facebook after a maximum of two years, the target groups formed from them with the deletion of our Facebook account).
  • Inventory data (e.B. names, addresses).
  • Content data (e.B. entries in online forms).
  • Contact details (e.B. e-mail, telephone numbers).
  • Meta/communication data (e.B. device information, IP addresses).
  • Usage data (e.B websites visited, interest in content, access times).
  • Location data (information about the geographical location of a device or person).
  • Contract data (e.B subject matter of the contract, term, customer category).
  • Payment data (e.B. bank details, invoices, payment history).

Categories of data subjects

  • Business and contractual partners.
  • Interested parties.
  • Communication.
  • Customers.
  • Members.
  • Users (e.B. website visitors, users of online services).

Purposes of processing

  • Provision of our online offer and user-friendliness.
  • Office and organizational procedures.
  • Direct marketing (e.B. by e-mail or post).
  • Interest-based and behavioral marketing.
  • Contact requests and communication.
  • Profiling (creating user profiles).
  • Remarketing.
  • Reach measurement (e.B. access statistics, recognition of returning visitors).
  • Security measures.
  • Tracking (e.B interest/behavioural profiling, use of cookies).
  • Provision of contractual services and customer service.
  • Managing and responding to requests.

Relevant legal bases

In the following, we inform you of the legal bases of the General Data Protection Regulation (GDPR), on the basis of which we process the personal data. Please note that in addition to the provisions of the GDPR, the national data protection requirements may apply in your or our country of residence and domicile. If, in addition, more specific legal bases are decisive in individual cases, we will inform you of these in the data protection declaration.

  • Consent (Art. 6 para. 1 sentence 1 lit. a. GDPR) – The data subject has given his or her consent to the processing of personal data concerning him or her for a specific purpose or for several specific purposes.
  • Performance of the contract and pre-contractual requests (Art. 6 para. 1 sentence 1 lit.b. GDPR) – The processing is necessary for the performance of a contract to which the data subject is a party or for the implementation of pre-contractual measures taken at the request of the data subject.
  • Legal obligation (Art. 6 para. 1 sentence 1 lit.c. GDPR) – The processing is necessary to fulfill a legal obligation to which the controller is subject.
  • Legitimate interests (Art. 6 para. 1 sentence 1 lit. f. GDPR) – The processing is necessary to safeguard the legitimate interests of the controller or a third party, unless the interests or fundamental rights and freedoms of the data subject requiring the protection of personal data prevail.

National data protection regulations in Germany: In addition to the data protection regulations of the General Data Protection Regulation, national regulations on data protection apply in Germany. This includes, in particular, the Act on the Protection against Misuse of Personal Data in Data Processing (Federal Data Protection Act – BDSG). In particular, the BDSG contains special provisions on the right to information, the right to erasure, the right to object, the processing of special categories of personal data, processing for other purposes and transmission as well as automated decision-making in individual cases, including profiling. Furthermore, it regulates data processing for the purposes of the employment relationship (§ 26 BDSG), in particular with regard to the establishment, implementation or termination of employment relationships as well as the consent of employees. Furthermore, state data protection laws of the individual federal states can be applied.

Security measures

In accordance with the legal requirements, taking into account the state of the art, the implementation costs and the nature, scope, circumstances and purposes of the processing as well as the different probabilities of occurrence and the extent of the threat to the rights and freedoms of natural persons, we take appropriate technical and organizational measures to ensure a level of protection appropriate to the risk.

Measures shall include, in particular, ensuring the confidentiality, integrity and availability of data by controlling physical and electronic access to the data, as well as access, input, disclosure, ensuring availability and their separation. Furthermore, we have set up procedures that ensure the exercise of data subject rights, the deletion of data and reactions to the threat to the data. Furthermore, we take into account the protection of personal data already during the development or selection of hardware, software and procedures in accordance with the principle of data protection, through technology design and through data protection-friendly default settings.

SSL encryption (https): In order to protect your data transmitted via our online offer, we use SSL encryption. You can recognize such encrypted connections by the prefix https:// in the address bar of your browser.

Transmission and disclosure of personal data

As part of our processing of personal data, it happens that the data is transmitted to other bodies, companies, legally independent organizational units or persons or that it is disclosed to them. The recipients of this data may include, for example.B payment institutions in the context of payment transactions, service providers commissioned with IT tasks or providers of services and content that are integrated into a website. In such a case, we observe the legal requirements and, in particular, conclude corresponding contracts or agreements with the recipients of your data that serve to protect your data.

Data transfer within the organization: We may transfer personal data to other entities within our organization or grant them access to this data. If this transfer takes place for administrative purposes, the transfer of the data is based on our legitimate business and business interests or takes place if it is necessary to fulfil our contractual obligations or if there is a consent of the persons concerned or a legal permission.

Data processing in third countries

If we process data in a third country (i.e. outside the European Union (EU), the European Economic Area (EEA)) or if the processing takes place in the context of the use of third-party services or the disclosure or transmission of data to other persons, bodies or companies, this will only take place in accordance with the legal requirements.

Subject to express consent or contractually or legally required transfer, we process or have the data processed only in third countries with a recognized level of data protection, contractual obligation through so-called standard protection clauses of the EU Commission, in the presence of certifications or binding internal data protection regulations (Art. 44 to 49 GDPR, information page of the EU Commission: https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data-protection_de ).

Use of cookies

Cookies are text files that contain data from websites or domains visited and are stored by a browser on the user’s computer. A cookie is primarily used to store the information about a user during or after his visit within an online offer. The stored information may include, for example.B, the language settings on a website, the login status, a shopping cart or the place where a video was watched. The term cookies also includes other technologies that perform the same functions as cookies (e.B. when user information is stored on the basis of pseudonymous online identifiers, also referred to as „user IDs“)

The following cookie types and functions are distinguished:

  • Temporary cookies (also: session or session cookies): Temporary cookies are deleted at the latest after a user has left an online offer and closed his browser.
  • Permanent cookies: Permanent cookies remain stored even after closing the browser. For example, the login status can be saved or preferred content can be displayed directly when the user visits a website again. Likewise, the interests of users used for range measurement or marketing purposes may be stored in such a cookie.
  • First-party cookies: First-party cookies are set by ourselves.
  • Third-party cookies (also: third-party cookies): Third-party cookies are mainly used by advertisers (so-called third parties) to process user information.
  • Necessary (also: essential or strictly necessary) cookies: On the one hand, cookies may be absolutely necessary for the operation of a website (e.B. to store logins or other user input or for security reasons).
  • Statistics, marketing and personalization cookies: Furthermore, cookies are usually also used in the context of reach measurement and when the interests of a user or his behavior (e.B viewing certain content, use of functions, etc.) are stored on individual websites in a user profile. Such profiles serve to show users e.B content that corresponds to their potential interests. This procedure is also referred to as „tracking“, i.e. tracking the potential interests of users. If we use cookies or „tracking“ technologies, we will inform you separately in our privacy policy or as part of obtaining consent.

Notes on legal bases: The legal basis on which we process your personal data with the help of cookies depends on whether we ask for your consent. If this is the case and you consent to the use of cookies, the legal basis for the processing of your data is the declared consent. Otherwise, the data processed with the help of cookies will be processed on the basis of our legitimate interests (e.B. in the business operation of our online offer and its improvement) or if the use of cookies is necessary to fulfil our contractual obligations.

Storage period: If we do not provide you with explicit information on the storage period of permanent cookies (e.B. as part of a so-called cookie opt-in), please assume that the storage period can be up to two years.

General information on revocation and objection (opt-out): Depending on whether the processing is based on consent or legal permission, you have the option at any time to revoke a given consent or to object to the processing of your data by cookie technologies (collectively referred to as „opt-out“). You can first declare your objection by means of the settings of your browser, e.B., by deactivating the use of cookies (whereby this may also limit the functionality of our online offer). An objection to the use of cookies for online marketing purposes can also be declared by means of a variety of services, especially in the case of tracking, via the websites https://optout.aboutads.info and https://www.youronlinechoices.com/. In addition, you can receive further objection notices in the context of the information on the service providers and cookies used.

Processing of cookie data on the basis of consent: Before we process or have processed data in the context of the use of cookies, we ask users for consent that can be revoked at any time. Until consent has been given, cookies are used that are absolutely necessary for the operation of our online offer.

  • Types of data processed: Usage data (e.B websites visited, interest in content, access times), meta/communication data (e.B. device information, IP addresses).
  • Data subjects: Users (e.B. website visitors, users of online services).
  • Legal bases: Consent (Art. 6 para. 1 sentence 1 lit. a. GDPR), legitimate interests (Art. 6 para. 1 sentence 1 lit. f. GDPR).

Performance of tasks in accordance with the Articles of Association or Rules of Procedure

We process the data of our members, supporters, interested parties, business partners or other persons (collectively „data subjects“) if we have a membership or other business relationship with them and perform our tasks and are recipients of services and benefits. In addition, we process the data of data subjects on the basis of our legitimate interests, e.B. when it comes to administrative tasks or public relations.

The data processed in this context, the nature, scope and purpose of their processing and the necessity of their processing are determined by the underlying membership or contractual relationship, from which the necessity of any data information also results (otherwise we refer to necessary data).

We delete data that is no longer necessary for the provision of our statutory and business purposes. This is determined according to the respective tasks and contractual relationships. We keep the data for as long as it may be relevant for business transactions as well as with regard to any warranty or liability obligations on the basis of our legitimate interest in regulating them. The necessity of storing the data is regularly reviewed; in all other respects, the statutory retention obligations shall apply.

  • Types of data processed: Inventory data (e.B. names, addresses), payment data (e.B. bank details, invoices, payment history), contact data (e.B. e-mail, telephone numbers), contract data (e.B. subject matter of the contract, term, customer category).
  • Data subjects: Users (e.B. website visitors, users of online services), members, business and contractual partners.
  • Purposes of processing: Provision of contractual services and customer service, contact requests and communication, management and response to requests.
  • Legal bases: Performance of contract and pre-contractual enquiries (Art. 6 para. 1 sentence 1 lit.b. GDPR), legitimate interests (Art. 6 para. 1 sentence 1 lit. f. GDPR).

Commercial and business services

We process data of our contractual and business partners, e.B. customers and interested parties (collectively referred to as „contractual partners“) within the framework of contractual and comparable legal relationships and associated measures and in the context of communication with the contractual partners (or pre.B., in order to answer inquiries.

We process this data to fulfil our contractual obligations, to secure our rights and for the purposes of the administrative tasks associated with this information and the corporate organisation. Within the scope of applicable law, we only pass on the data of the contractual partners to third parties to the extent that this is necessary for the aforementioned purposes or for the fulfilment of legal obligations or with the consent of the persons concerned (e.B. to participating telecommunications, transport and other auxiliary services as well as subcontractors, banks, tax and legal advisors, payment service providers or tax authorities). The contractual partners are informed about further forms of processing, e.B. for marketing purposes, within the framework of this data protection declaration.

We inform the contractual partners before or in the context of data collection, e.B. in online forms, by special marking (e.B colors) or symbols (e.B asterisks or similar), or in person, which data is required for the aforementioned purposes.

We delete the data after expiry of legal warranty and comparable obligations, i.e., in principle after expiry of 4 years, unless the data is stored in a customer account, e.B., as long as it must be stored for legal reasons of archiving (e.B. for tax purposes usually 10 years). Data that has been disclosed to us as part of an order by the contractual partner will be deleted in accordance with the specifications of the order, in principle after the end of the order.

Insofar as we use third-party providers or platforms to provide our services, the terms and conditions and data protection information of the respective third-party providers or platforms apply in the relationship between the users and the providers.

Shop and e-commerce: We process the data of our customers in order to enable them to select, purchase or order the selected products, goods and related services, as well as their payment and delivery, or execution. If necessary for the execution of an order, we use service providers, in particular postal, forwarding and shipping companies, to carry out the delivery or execution to our customers. For the processing of payment transactions, we use the services of banks and payment service providers. The required information is marked as such in the context of the order or comparable purchase process and includes the information required for delivery, provision and billing as well as contact information in order to be able to hold any consultation.

  • Types of data processed: Inventory data (e.B. names, addresses), payment data (e.B. bank details, invoices, payment history), contact data (e.B. e-mail, telephone numbers), contract data (e.B. subject matter of the contract, term, customer category), usage data (e.B. websites visited, interest in content, access times), meta/communication data (e.B. device information, IP addresses).
  • Data subjects: Interested parties, business and contractual partners, customers.
  • Purposes of processing: Provision of contractual services and customer service, contact requests and communication, office and organizational procedures, management and response to inquiries, security measures.
  • Legal bases: Performance of the contract and pre-contractual enquiries (Art. 6 para. 1 sentence 1 lit.b. GDPR), legal obligation (Art. 6 para. 1 sentence 1 lit.c. GDPR), legitimate interests (Art. 6 para. 1 sentence 1 lit. f. GDPR).

Payment

In the context of contractual and other legal relationships, due to legal obligations or otherwise on the basis of our legitimate interests, we offer the data subjects efficient and secure payment options and use other payment service providers in addition to banks and credit institutions (collectively „payment service providers“).

The data processed by the payment service providers includes inventory data, such as .B name and address, bank data, such as.B. account numbers or credit card numbers, passwords, TANs and checksums as well as the contract, total and recipient-related information. The information is required to carry out the transactions. However, the data entered will only be processed by the payment service providers and stored by them. This means that we do not receive any account or credit card-related information, but only information with confirmation or negative information of the payment. Under certain circumstances, the data may be transmitted by the payment service providers to credit agencies. The purpose of this transmission is to verify identity and creditworthiness. For this purpose, we refer to the terms and conditions and the data protection information of the payment service providers.

The terms and conditions and the data protection information of the respective payment service providers apply to the payment transactions, which can be called up within the respective websites or transaction applications. We also refer to these for the purpose of further information and assertion of rights of revocation, information and other data subjects.

  • Types of data processed: Inventory data (e.B. names, addresses), payment data (e.B. bank details, invoices, payment history), contract data (e.B. subject matter of the contract, term, customer category), usage data (e.B. websites visited, interest in content, access times), meta/communication data (e.B device information, IP addresses).
  • Data subjects: Customers, interested parties.
  • Purposes of processing: Provision of contractual services and customer service.
  • Legal bases: Performance of contract and pre-contractual enquiries (Art. 6 para. 1 sentence 1 lit.b. GDPR), legitimate interests (Art. 6 para. 1 sentence 1 lit. f. GDPR).

Services and service providers used:

Provision of the online offer and web hosting

In order to be able to provide our online offer securely and efficiently, we use the services of one or more web hosting providers from whose servers (or servers managed by them) the online offer can be retrieved. For these purposes, we may use infrastructure and platform services, computing capacity, storage space and database services, as well as security and technical maintenance services.

The data processed in the context of the provision of the hosting offer may include all information concerning the users of our online offer that arises in the context of use and communication. This regularly includes the IP address, which is necessary to be able to deliver the content of online offers to browsers, and all entries made within our online offer or from websites.

E-mail sending and hosting: The web hosting services used by us also include the sending, receipt and storage of e-mails. For these purposes, the addresses of the recipients and senders as well as other information regarding the e-mail dispatch (e.B. the providers involved) as well as the contents of the respective e-mails are processed. The aforementioned data may also be processed for the purposes of detecting SPAM. Please note that e-mails on the Internet are generally not sent encrypted. As a rule, e-mails are encrypted in transit, but (unless a so-called end-to-end encryption method is used) not on the servers from which they are sent and received. We can therefore assume no responsibility for the transmission path of the e-mails between the sender and the receipt on our server.

Collection of access data and log files: We ourselves (or our web hosting provider) collect data on each access to the server (so-called server log files). The server log files may include the address and name of the accessed websites and files, date and time of retrieval, data transferred, notification of successful retrieval, browser type and version, the user’s operating system, referrer URL (the previously visited page) and, as a rule, IP addresses and the requesting provider.

The server log files can be used on the one hand for security purposes, e.B. to avoid overloading the servers (especially in the case of abusive attacks, so-called DDoS attacks) and on the other hand to ensure the utilization of the servers and their stability.

  • Types of data processed: Content data (e.B. entries in online forms), usage data (e.B. websites visited, interest in content, access times), meta/communication data (e.B. device information, IP addresses).
  • Data subjects: Users (e.B. website visitors, users of online services).
  • Legal bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f. GDPR).

Registration, login and user account

Users can create a user account. As part of the registration, the users will be provided with the necessary mandatory information and processed for the purpose of providing the user account on the basis of contractual fulfillment of obligations. The processed data includes, in particular, the login information (name, password and an e-mail address). The data entered during registration will be used for the purposes of using the user account and its purpose.

Users can be informed by e-mail about processes that are relevant to their user account, such as .B technical changes. If users have terminated their user account, their data will be deleted with regard to the user account, subject to a statutory retention obligation. It is the responsibility of the users to back up their data before the end of the contract in the event of termination. We are entitled to irretrievably delete all user data stored during the term of the contract.

As part of the use of our registration and login functions as well as the use of the user account, we store the IP address and the time of the respective user action. The storage takes place on the basis of our legitimate interests as well as those of the users in a protection against misuse and other unauthorized use. In principle, this data will not be passed on to third parties, unless it is necessary to pursue our claims or there is a legal obligation to do so.

  • Types of data processed: Inventory data (e.B. names, addresses), contact data (e.B. e-mail, telephone numbers), content data (e.B. entries in online forms), meta/communication data (e.B. device information, IP addresses).
  • Data subjects: Users (e.B. website visitors, users of online services).
  • Purposes of processing: Provision of contractual services and customer service, security measures, management and response to requests.
  • Legal bases: Consent (Art. 6 para. 1 sentence 1 lit. a. GDPR), performance of contract and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit.b. GDPR), legitimate interests (Art. 6 para. 1 sentence 1 lit. f. GDPR).

Contact

When contacting us (e.B. via contact form, e-mail, telephone or via social media), the details of the requesting persons will be processed insofar as this is necessary to answer the contact inquiries and any requested measures.

The answer to contact requests in the context of contractual or pre-contractual relationships takes place to fulfil our contractual obligations or to answer (pre)contractual inquiries and otherwise on the basis of the legitimate interests in answering the inquiries.

  • Types of data processed: Inventory data (e.B. names, addresses), contact data (e.B. e-mail, telephone numbers), content data (e.B. entries in online forms), usage data (e.B. websites visited, interest in content, access times), meta/communication data (e.B. device information, IP addresses).
  • Data subjects: Communication.
  • Purposes of processing: Contact requests and communication.
  • Legal bases: Performance of contract and pre-contractual enquiries (Art. 6 para. 1 sentence 1 lit.b. GDPR), legitimate interests (Art. 6 para. 1 sentence 1 lit. f. GDPR).

Newsletters and electronic notifications

We send newsletters, e-mails and other electronic notifications (hereinafter referred to as „newsletters“) only with the consent of the recipients or a legal permission. If the contents of the newsletter are specifically described in the context of a registration for the newsletter, they are decisive for the consent of the users. In addition, our newsletters contain information about our services and us.

In order to subscribe to our newsletters, it is generally sufficient if you provide your e-mail address. However, we may ask you to provide a name for the purpose of personal addressing in the newsletter, or other information, if this is necessary for the purposes of the newsletter.

Double opt-in procedure: The registration for our newsletter takes place in a so-called double opt-in procedure. This means that after registration you will receive an e-mail asking you to confirm your registration. This confirmation is necessary so that no one can register with foreign e-mail addresses. The subscriptions to the newsletter are logged in order to be able to prove the registration process in accordance with the legal requirements. This includes the storage of the registration and confirmation time as well as the IP address. Likewise, the changes to your data stored with the shipping service provider are logged.

Deletion and restriction of processing: We may store the unsubscribed e-mail addresses for up to three years on the basis of our legitimate interests before we delete them in order to be able to prove a previously given consent. The processing of this data is limited to the purpose of a possible defence against claims. An individual request for deletion is possible at any time, provided that the former existence of a consent is confirmed at the same time. In the case of obligations to permanently observe contradictions, we reserve the right to store the e-mail address solely for this purpose in a block list (so-called „block list“).

The registration procedure is logged on the basis of our legitimate interests for the purpose of proving its proper operation. Insofar as we commission a service provider to send e-mails, this is done on the basis of our legitimate interests in an efficient and secure shipping system.

Notes on legal bases: The newsletter is sent on the basis of the consent of the recipients or, if consent is not required, on the basis of our legitimate interests in direct marketing, if and to the extent that this is permitted by law, e.B. in the case of existing customer advertising. Insofar as we commission a service provider to send e-mails, this is done on the basis of our legitimate interests. The registration process is recorded on the basis of our legitimate interests to prove that it has been carried out in accordance with the law.

Contents: Information about us, our services, promotions and offers.

Analysis and performance measurement: The newsletters contain a so-called „web beacon“, i.e. a pixel-sized file that is retrieved from our server when the newsletter is opened or, if we use a shipping service provider, from its server. As part of this retrieval, technical information, such as information about the browser and your system, as well as your IP address and the time of retrieval, are first collected.

This information is used for the technical improvement of our newsletter based on the technical data or the target groups and their reading behavior on the basis of their retrieval locations (which can be determined with the help of the IP address) or the access times. This analysis also includes determining whether the newsletters are opened, when they are opened and which links are clicked. For technical reasons, this information can be assigned to the individual newsletter recipients. However, it is neither our endeavor nor, if used, that of the shipping service provider to observe individual users. Rather, the evaluations serve us to recognize the reading habits of our users and to adapt our content to them or to send different content according to the interests of our users.

The evaluation of the newsletter and the measurement of success are carried out, subject to the express consent of the users, on the basis of our legitimate interests for the purpose of using a user-friendly and secure newsletter system, which serves both our business interests and the expectations of the users.

A separate revocation of the performance measurement is unfortunately not possible, in this case the entire newsletter subscription must be terminated or contradicted.

  • Types of data processed: Inventory data (e.B. names, addresses), contact data (e.B. e-mail, telephone numbers), meta/communication data (e.B. device information, IP addresses), usage data (e.B. websites visited, interest in content, access times).
  • Data subjects: Communication.
  • Purposes of processing: Direct marketing (e.B. by e-mail or post).
  • Legal bases: Consent (Art. 6 para. 1 sentence 1 lit. a. GDPR), legitimate interests (Art. 6 para. 1 sentence 1 lit. f. GDPR).
  • Possibility of objection (opt-out): You can cancel the receipt of our newsletter at any time, i.e. Revoke your consent or object to .dem further receipt. You will either find a link to cancel the newsletter at the end of each newsletter or you can otherwise use one of the above-mentioned contact options, preferably e-mail, for this purpose.

Services and service providers used:

Advertising communication via e-mail, post, fax or telephone

We process personal data for the purposes of advertising communication, which can take place via various channels, such as e.B e-mail, telephone, post or fax, in accordance with legal requirements.

The recipients have the right to revoke their consent at any time or to object to advertising communication at any time.

After revocation or objection, we may store the data required to prove consent for up to three years on the basis of our legitimate interests before we delete it. The processing of this data is limited to the purpose of a possible defence against claims. An individual request for deletion is possible at any time, provided that the former existence of a consent is confirmed at the same time.

  • Types of data processed: Inventory data (e.B. names, addresses), contact data (e.B. e-mail, telephone numbers).
  • Data subjects: Communication.
  • Purposes of processing: Direct marketing (e.B. by e-mail or post).
  • Legal bases: Consent (Art. 6 para. 1 sentence 1 lit. a. GDPR), legitimate interests (Art. 6 para. 1 sentence 1 lit. f. GDPR).

Presence in social networks (social media)

We maintain online presences within social networks and, in this context, process user data in order to communicate with the users active there or to offer information about us.

We would like to point out that user data may be processed outside the territory of the European Union. This can result in risks for the users, because e.B. the enforcement of the rights of the users could be made more difficult.

Furthermore, the data of users within social networks are usually processed for market research and advertising purposes. For example.B user profiles can be created on the basis of the usage behavior and the resulting interests of the users. The usage profiles can in turn be used to, for example.B. place advertisements inside and outside the networks that presumably correspond to the interests of the users. For these purposes, cookies are usually stored on users‘ computers, in which the usage behavior and interests of the users are stored. Furthermore, data may also be stored in the user profiles regardless of the devices used by the users (in particular if the users are members of the respective platforms and are logged in to them).

For a detailed description of the respective forms of processing and the possibilities of objection (opt-out), we refer to the data protection declarations and information provided by the operators of the respective networks.

Even in the case of requests for information and the assertion of data subject rights, we would like to point out that these can most effectively be asserted with the providers. Only the providers have access to the data of the users and can directly take appropriate measures and provide information. If you still need help, you can contact us.

Facebook: We are jointly responsible with Facebook Ireland Ltd. for the collection (but not further processing) of data of visitors to our Facebook page (so-called „fan page“). This data includes information about the types of content that users view or interact with, or the actions they take (see „Things done and provided by you and others“ in facebook’s Data Policy: https://www.facebook.com/policy), as well as information about the devices used by users (e.B. IP addresses, operating system, browser type, language settings, cookie data; see under „Device Information“ in the Facebook Privacy Policy Statement: https://www.facebook.com/policy). As explained in Facebook’s Data Policy under „How do we use this information?“, Facebook also collects and uses information to provide analytics services, called „Page Insights,“ to Page operators so that they can gain insight into how people interact with their Pages and the content associated with them. We have concluded a special agreement with Facebook („Information on Page Insights“, https://www.facebook.com/legal/terms/page_controller_addendum), in which it is regulated in particular which security measures Facebook must observe and in which Facebook has agreed to fulfil the rights of data subjects (i.B users can, for example, address information or deletion requests directly to Facebook). The rights of users (in particular to information, deletion, objection and complaint to the competent supervisory authority) are not restricted by the agreements with Facebook. Further information can be found in the „Information on Page Insights“ (https://www.facebook.com/legal/terms/information_about_page_insights_data).

  • Types of data processed: Inventory data (e.B. names, addresses), contact data (e.B. e-mail, telephone numbers), content data (e.B. entries in online forms), usage data (e.B. websites visited, interest in content, access times), meta/communication data (e.B. device information, IP addresses).
  • Data subjects: Users (e.B. website visitors, users of online services).
  • Purposes of processing: Contact requests and communication, tracking (e.B. interest/behavior profiling, use of cookies), remarketing, reach measurement (e.B. access statistics, recognition of returning visitors).
  • Legal bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f. GDPR).

Services and service providers used:

Plugins and embedded functions as well as content

We integrate functional and content elements into our online offer that are obtained from the servers of their respective providers (hereinafter referred to as „third-party providers“). These may be, for example, graphics, videos or social media buttons as well as contributions (hereinafter uniformly referred to as „content“).

The integration always requires that the third-party providers of this content process the IP address of the users, since without the IP address they could not send the content to their browser. The IP address is therefore required for the presentation of this content or functions. We endeavor to use only such content whose respective providers use the IP address only to deliver the content. Third parties may also use so-called pixel tags (invisible graphics, also known as „web beacons“) for statistical or marketing purposes. The „pixel tags“ can be used to evaluate information such as visitor traffic on the pages of this website. The pseudonymous information can also be stored in cookies on the user’s device and contain, among other things, technical information about the browser and the operating system, to referring websites, the time of visit and other information on the use of our online offer as well as be combined with such information from other sources.

Notes on legal bases: If we ask the users for their consent to the use of third-party providers, the legal basis for the processing of data is consent. Otherwise, the data of the users will be processed on the basis of our legitimate interests (i.e. interest in efficient, economic and recipient-friendly services). In this context, we would also like to draw your attention to the information on the use of cookies in this privacy policy.

Facebook plugins and content: We are jointly responsible with Facebook Ireland Ltd. for the collection or receipt in the context of a transmission (but not further processing) of „event data“ that Facebook collects by means of the Facebook social plugins (and embedding functions for content) that are carried out on our online offer or receives in the context of a transmission for the following purposes: a) display of content and advertising information, which correspond to the presumed interests of the users; b) Delivery of commercial and transactional messages (e.B addressing users via Facebook Messenger); c) Improving ad delivery and personalizing features and content (e.B. improving the recognition of which content or advertising information is likely to be in line with users‘ interests). We have concluded a special agreement with Facebook („Addendum for Controllers“, https://www.facebook.com/legal/controller_addendum), which in particular regulates which security measures Facebook must observe (https://www.facebook.com/legal/terms/data_security_terms) and in which Facebook has agreed to fulfil the rights of data subjects (i.e. users can, for example.B, address information or deletion requests directly to Facebook). Note: If Facebook provides us with metrics, analyses and reports (which are aggregated, i.e. do not receive information about individual users and are anonymous to us), then this processing is not carried out under joint responsibility, but on the basis of a data processing agreement („Data Processing Conditions“, https://www.facebook.com/legal/terms/dataprocessing), the „Data Security Conditions“ ( https://www.facebook.com/legal/terms/data_security_terms) as well as with regard to processing in the USA on the basis of standard contractual clauses („Facebook EU Data Transfer Addendum, https://www.facebook.com/legal/EU_data_transfer_addendum„). The rights of users (in particular to information, deletion, objection and complaint to the competent supervisory authority) are not restricted by the agreements with Facebook.

Google Maps APIs and SDKs:

  • Types of data processed: Usage data (e.B websites visited, interest in content, access times), meta/communication data (e.B. device information, IP addresses), event data (Facebook) („event data“ is data that can be transmitted by us to Facebook via Facebook pixel (via apps or other means) and relates to persons or their actions, e.B; The data includes, for example.B information about visits to websites, interactions with content, functions, installation of apps, purchases of products, etc.; the event data is processed for the purpose of creating target groups for content and advertising information (Custom Audiences); Event data does not include the actual content (such as.B. written comments), no login information and no contact information (i.e. no names, e-mail addresses and telephone numbers). Event data will be deleted by Facebook after a maximum of two years, the target groups formed from it with the deletion of our Facebook account), location data (information on the geographical position of a device or a person), inventory data (e.B. names, addresses), contact data (e.B. e-mail, telephone numbers), content data (e.B. entries in online forms).
  • Data subjects: Users (e.B website visitors, users of online services), communication partners.
  • Purposes of processing: Provision of our online offer and user-friendliness, provision of contractual services and customer service, range measurement (e.B. access statistics, recognition of returning visitors), tracking (e.B. interest/behavioural profiling, use of cookies), interest-based and behavioural marketing, profiling (creation of user profiles), security measures, administration and response to inquiries, contact requests and communication, Direct marketing (e.B. by e-mail or post).
  • Legal bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f. GDPR), consent (Art. 6 para. 1 sentence 1 lit. a. GDPR), performance of contract and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit.b. GDPR).

Services and service providers used:

Planning, organization and auxiliary tools

We use services, platforms and software of other providers (hereinafter referred to as „third-party providers“) for the purposes of organizing, managing, planning and providing our services. When selecting third-party providers and their services, we observe the legal requirements.

In this context, personal data may be processed and stored on the servers of the third-party providers. This may affect various data that we process in accordance with this privacy policy. This data may include, in particular, master data and contact data of users, data on processes, contracts, other processes and their contents.

If users are referred to the third-party providers or their software or platforms in the context of communication, business or other relationships with us, the third-party providers may process usage data and metadata for security purposes, service optimization or marketing purposes. We therefore ask you to observe the data protection information of the respective third-party providers.

Notes on legal bases: If we ask the users for their consent to the use of third-party providers, the legal basis for the processing of data is consent. Furthermore, their use may be an integral part of our (pre)contractual services, provided that the use of the third-party providers has been agreed in this context. Otherwise, the data of the users will be processed on the basis of our legitimate interests (i.e. interest in efficient, economic and recipient-friendly services). In this context, we would also like to draw your attention to the information on the use of cookies in this privacy policy.

  • Types of data processed: Inventory data (e.B. names, addresses), contact data (e.B. e-mail, telephone numbers), content data (e.B. entries in online forms), usage data (e.B. websites visited, interest in content, access times), meta/communication data (e.B. device information, IP addresses).
  • Data subjects: Communication partners, users (e.B. website visitors, users of online services).
  • Legal bases: Consent (Art. 6 para. 1 sentence 1 lit. a. GDPR), performance of contract and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit.b. GDPR), legitimate interests (Art. 6 para. 1 sentence 1 lit. f. GDPR).

Deletion of data

The data processed by us will be deleted in accordance with the legal requirements as soon as their consents permitted for processing are revoked or other permissions cease to apply (e.B. if the purpose of the processing of this data has ceased to exist or they are not necessary for the purpose).

If the data is not deleted because it is necessary for other and legally permissible purposes, their processing will be limited to these purposes. This means that the data will be blocked and not processed for other purposes. This applies, for example.B to data that must be stored for commercial or tax reasons or whose storage is necessary for the assertion, exercise or defense of legal claims or for the protection of the rights of another natural or legal person.

Further information on the deletion of personal data can also be provided in the context of the individual data protection information of this data protection declaration.

Changes and updates to the Privacy Policy

We ask you to inform yourself regularly about the content of our data protection declaration. We will adapt the privacy policy as soon as the changes to the data processing carried out by us make this necessary. We will inform you as soon as the changes require your cooperation (e.B. consent) or other individual notification.

If we provide addresses and contact information of companies and organizations in this privacy policy, we ask you to note that the addresses may change over time and ask you to check the information before contacting us.

Rights of data subjects

As a data subject, you are entitled to various rights under the GDPR, which result in particular from Articles 15 to 21 GDPR:

  • Right to object: You have the right, for reasons arising from your particular situation, to object at any time to the processing of personal data concerning you on the basis of Art. 6 para. 1 lit. e or f GDPR; this also applies to profiling based on these provisions. If the personal data concerning you are processed for direct marketing purposes, you have the right to object at any time to the processing of your personal data for the purpose of such advertising; this also applies to profiling insofar as it is related to such direct advertising.
  • Right of revocation for consents: You have the right to revoke your consent at any time.
  • Right: You have the right to request confirmation as to whether the data in question is being processed and to obtain information about this data as well as further information and a copy of the data in accordance with the legal requirements.
  • Right to rectification: In accordance with the legal requirements, you have the right to request the completion of the data concerning you or the correction of the incorrect data concerning you.
  • Right to erasure and restriction of processing: In accordance with the legal requirements, you have the right to demand that data concerning you be deleted immediately or, alternatively, to demand a restriction of the processing of the data in accordance with the legal requirements.
  • Right to data portability: You have the right to receive data concerning you that you have provided to us in a structured, commonly used and machine-readable format in accordance with the legal requirements or to request their transmission to another controller.
  • Complaint to the supervisory authority: You also have the right, in accordance with the legal requirements, to lodge a complaint with a supervisory authority, in particular in the Member State of your habitual residence, place of work or place of the alleged infringement, if you believe that the processing of your personal data violates the GDPR.

Definitions

This section provides you with an overview of the terms used in this privacy policy. Many of the terms are taken from the law and defined above all in Art. 4 GDPR. The legal definitions are binding. The following explanations, on the other hand, are primarily intended to serve the purpose of understanding. The terms are sorted alphabetically.

  • Interest-based and behavioral marketing: Interest- and/or behavioral marketing is when potential interests of users in ads and other content are predetermined as precisely as possible. This is done on the basis of information on their previous behavior (e.B. visiting certain websites and staying on them, purchasing behavior or interaction with other users), which are stored in a so-called profile. Cookies are usually used for these purposes.
  • Personal data: „Personal data“ means any information relating to an identified or identifiable natural person (hereinafter referred to as „data subject“); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier (e.B. cookie) or to one or more special features that express the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.
  • Profiling: „Profiling“ refers to any type of automated processing of personal data consisting in the use of this personal data to address certain personal aspects relating to a natural person (depending on the type of profiling, this includes information relating to age, gender, location data and movement data, interaction with websites and their content, shopping behaviour, social interactions with other people). analyze, evaluate or to predict them (e.B. interests in certain content or products, click behavior on a website or location). Cookies and web beacons are often used for profiling purposes.
  • Range measurement: The reach measurement (also referred to as web analytics) serves to evaluate the visitor flows of an online offer and can include the behavior or interests of visitors in certain information, such as .B content of websites. With the help of reach analysis, website owners can, for example, recognize, for .B, at what time visitors visit their website and what content they are interested in. This allows them, for example.B to better adapt the content of the website to the needs of their visitors. For the purposes of reach analysis, pseudonymous cookies and web beacons are often used to recognize returning visitors and thus obtain more detailed analyses of the use of an online offer.
  • Remarketing: „Remarketing“ or „retargeting“ is when, for example, for advertising purposes,.B it is noted which products a user has been interested in on a website in order to remind the user of these products on other websites, e.B. in advertisements.
  • Location: Location data is generated when a mobile device (or other device with the technical requirements of a location determination) connects to a radio cell, a WLAN or similar technical intermediaries and functions of location determination. Location data is used to indicate at which geographically determinable position of the earth the respective device is located. Location data can be used, for.B example, to display map functions or other location-dependent information.
  • Tracking: „Tracking“ is when the behavior of users can be tracked across several online offers. As a rule, behavioral and interest information is stored in cookies or on servers of the providers of the tracking technologies (so-called profiling) with regard to the online offers used. This information can then be used, for example, to .B to show users advertisements that are likely to correspond to their interests.
  • Person in charge: „Controller“ means the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data.
  • Processing: „Processing“ means any operation or set of operations performed with or without the aid of automated procedures in connection with personal data. The term goes far and covers practically every handling of data, be it the collection, evaluation, storage, transmission or deletion.